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Taylor Swift attends the 2023 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., September 12, 2023. In her next act, Swift is poised to lift another corner of the economy: a movie box office still trying to recover from the pandemic and Hollywood strikes. “Swift and Beyonce will certainly fill some of the gaps,” said Box Office Pro senior analyst Shawn Robbins. BLOCKBUSTER SALESAdvance sales for "Taylor Swift: The Eras Tour" are on pace with a Star Wars or Marvel blockbuster. “But there's no question that the Eras Tour with Taylor Swift has really launched that into a new atmosphere.

Persons: Taylor Swift, Andrew Kelly, Swift, Taylor, Beyonce, ”, Barbie ”, “ Oppenheimer, “ Swift, Shawn Robbins, “, it's, Hunter, “ We’ve, Rolando Rodriguez, Brock Bagby, Queen Bey, Bruce Nash, Nash, Riley, Eric Wold, Dawn Chnmielewski, Lisa Richwine, Kenneth Li, Mark Porter Organizations: Prudential Center, REUTERS, AMC Theatres, Hollywood, Pro, SAG, Marvel, National Association of Theatre Owners, B, ”, Wedbush Securities, Thomson Locations: Newark , New Jersey, U.S, United States, Canada, Missouri, Los Angeles, New York

☆ 'The Exorcist: Believer' and Hispanic audiences: A match made in horror movie heaven
▼ + stars: | 2023-10-05 | by ( Mike Calia | ) www.cnbc.com time to read: +8 min

In this article CMCSAUVV Follow your favorite stocks CREATE FREE ACCOUNTStill from the set of "The Exorcist: Believer." The new "Exorcist" movie will draw big Hispanic audiences. Universal is seeing stronger-than-average Hispanic interest for "The Exorcist: Believer" as the movie heads into its opening weekend, according to people familiar with the matter. Hispanic and Latino viewers will have a big say in how "The Exorcist: Believer" does at the box office, no matter what. They tend to represent 26% of horror movie audiences, compared with 20% for other genres, according to the Comscore/Screen Engine PostTrak Audience Survey.

Persons: Lea, Rolando Rodriguez, Leslie Odom Jr, Hamilton, Taylor Swift, Paul Dergarabedian, R.C, Jara, Max von Sydow, Linda Blair, Bela Lugosi, Guillermo del Toro, bogeyman El, Llorona, Angel Melanson, they're, William Peter Blatty, Ellen Burstyn, Jason Miller, Melanson, David Gordon Green, Alfred Hitchcock's, William Friedkin, there's, Green Organizations: Studios, National Association of Theatre Owners, Comscore, Survey, Bettmann, Getty, Universal, CNBC, Pew Research Center, Universal Studios, Hollywood Locations: Cuban, Georgia, Hollywood, United States

☆ Movie theaters aren't dying — they're evolving
▼ + stars: | 2023-02-25 | by ( Sarah Whitten | ) www.cnbc.com time to read: +9 min

As the space contracts, cinema operators are investing in the basics, improving sounds, picture quality and seating as well as in bolstering its food and beverage offerings, events and alternative programming. While cinema operators are pleased that studio production has increased, they are no longer taking audiences for granted. Over the last few years, movie theater operators have been removing traditional digital projectors and installing laser units, citing cost savings over time and a better picture quality for moviegoers. Many theater operators told CNBC they are planning similar upgrades to sound systems, saying they have partnered with companies like Dolby to bring quality speakers into their auditoriums. So far in 2023, that premium ticket average is higher — $17.33 each — because so many moviegoers saw Disney's "Avatar: The Way of Water" in premium formats and 3D.

☆ Movie theaters get creative with food and drink as they struggle to fill seats
▼ + stars: | 2023-02-08 | by ( Noah Sheidlower | ) www.cnbc.com time to read: +9 min

At many movie theaters, popcorn and soda appear alongside flatbreads, lobster grilled cheese and elaborate cocktails. "It is things like concessions and how that fits into a broader movie theater experience that really are things that movie theaters need to focus on and hammer in," Gallinari said. AMC Entertainment , the world's largest movie theater chain, exited its third quarter with more than $5.3 billion in debt. According to data from research firm EntTelligence, the average medium popcorn at domestic movie theaters is $8.14, while a medium drink runs for $6.20. "With movie theaters and concessions already having a reputation for being overpriced, being subject to the wills of the market in that way can really work against the movie theater's favor," Gallinari said.

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